In the fast-moving world of menswear, trends come and go like summer storms—but every now and then, a brand drops something that doesn’t just make a splash. It defines a season.
This year, LUKE 1977 is making that kind of noise, combining its heritage in British menswear with a cultural juggernaut: Street Fighter. Yes, that Street Fighter. The result? A Summer 2025 release that delivers not just style, but a layered tribute to the fighters, the fans, and the legacy both brands represent.
A New Chapter in LUKE 1977’s Evolution
Founded with a deep connection to working-class pride and British tailoring, LUKE 1977 has always straddled the line between classic and contemporary. Their latest Summer 2025 drop is a continuation of that journey—anchored in textured short sets, heavyweight T-shirts, and standout polos designed to keep things sharp when the weather heats up.
The CORON Short Set (£110.00) leads the collection—clean, structured, and street-ready—while the MADERAS Waffle Textured Short Set and MCAVOY Premium Modal Short Set bring fabric innovation and elevated comfort into the mix. All these pieces align with LUKE’s ethos: modern luxury that wears its heritage proudly.
Then Came Street Fighter…
Enter the collab that no one saw coming—but everyone needed.
The LUKE 1977 x Street Fighter capsule blends fashion with pure nostalgia. Featuring iconic characters like Ryu and Akuma, the limited-edition pieces draw on vintage arcade energy with a distinctly modern edge. But this isn’t just about prints and logos. It’s about storytelling.
At its core, this collaboration is a statement: both brands represent fighters. LUKE 1977 was born from hustle, built by community. Street Fighter, for decades, has championed grit, skill, and unapologetic style. Together, they’ve created a drop that speaks to a generation raised on arcade battles and grown into men with street-smart confidence.
More Than Merch – It’s a Vibe
Shot at Manchester’s retro-gaming bar NQ64, the campaign doesn’t just show the clothes—it tells a story. Fronted by Mykey Broughton, a professional boxer and rising star, the campaign echoes what this collaboration stands for: resilience, rebellion, and identity.
Every shot is steeped in visual energy—wide-angled, editorial, and immersive. No sterile product photography here. Just gritty lighting, nostalgic neon, and urban authenticity.
It’s exactly what lifestyle fashion should be: immersive, expressive, and aspirational.
Fit for the Season: The Full Summer Line-Up
While the Street Fighter pieces steal the spotlight, the wider Summer 2025 collection has enough heat to stand on its own. Just take a look at some of the standout sets and pieces now available online and in stores:
- TRAFF Short Set – Now £49.00 (was £80.00)
- PEKING Tape Detail Short Set – £94.00 (was £135.00)
- FUTURE Tapered Cargo Trousers – £39.00 (was £65.00)
- CLUB FUTURE Cargo Shorts – £39.00 (was £70.00)
Even the core essentials are elevated. The DRAGGER Relaxed Fit Heavyweight T-Shirt and MULLERED Dual Printed T-Shirts are ideal for pairing with cargos or denim, while polos like the MASAYA Buttonless Textured Polo provide a smarter option without losing the summer ease.
And in true LUKE 1977 style, everything feels like it belongs—on the streets, at the pool party, or just chilling with the boys on a warm evening.
A Cultural Collab That Feels Right
The magic of this collaboration lies in how LUKE 1977 didn’t just license a logo and call it a day. They respected the Street Fighter legacy. They brought in a real fighter, shot it in a real arcade, and gave us real gear that resonates.
In doing so, they reminded us of something important: the fight isn’t just in the ring or on a console. It’s in self-expression. It’s in what you wear, how you carry yourself, and what stories you choose to tell.
