Summer is more than just a season—it’s a statement. A time to shed layers, flex personal style, and show up to every moment like it’s your main event. Whether you’re headed to rooftop pool parties or retro arcades with the crew, LUKE 1977 has just dropped a Summer 2025 collection that ensures you won’t just turn up—you’ll stand out.
From heritage-inspired short sets to a groundbreaking collaboration with Street Fighter, LUKE 1977 isn’t just dressing men for summer. They’re defining what it looks like.
Poolside Swagger: Short Sets that Make a Splash
This season’s short sets are all about breathable fabrics, slick tailoring, and confident colourways. Whether you’re aiming for laid-back luxury or bold and athletic, LUKE 1977 has a set for every summer scenario.
Top Highlights:
- CORON Short Set – £110.00
A clean, minimal, premium option designed for those who like to keep their cool without compromising on edge. - TRAFF Short Set – Now £49.00 (was £80.00)
The perfect entry-level statement set: dynamic cuts, sporty vibes, and an accessible price tag. - MILLOOK Textured Short Set – Now £85.00 (was £120.00)
Texture is the silent flex of summer style, and this set nails it with a fabric-first design that feels as good as it looks. - PEKING Tape Detail Short Set – Now £94.00 (was £135.00)
This one’s for the details guys—tape accents and structured fit take this from casualwear to head-turner territory.
Each of these sets is rooted in LUKE 1977’s signature approach to tailoring: sharp lines, refined details, and street-ready silhouettes. These aren’t throw-on-and-go pieces. They’re made for men who curate their summer look.
Enter the Arcade: LUKE 1977 x Street Fighter
If the short sets are about poolside elegance, the LUKE 1977 x Street Fighter collaboration brings raw, retro energy from the arcade floor to the street.
This limited-edition drop fuses fashion and fandom, combining LUKE’s structured menswear DNA with the iconic world of Street Fighter—a gaming franchise known for its culture-defining characters and fight-to-win spirit.
Expect heavyweight graphic tees, bold colour contrasts, and co-branded details that celebrate two legacies: one built in arcades, the other on British streets.
Campaign Spotlight:
Shot at Manchester’s cult-favourite arcade bar NQ64, the campaign features Mykey Broughton—a rising professional boxer and model—as the face of the collection. The visuals capture that exact intersection of style and intensity, retro cool and contemporary swagger. In short: it’s not just fashion, it’s a vibe.
Style That Moves With You
LUKE 1977’s wider Summer 2025 launch includes pieces that move beyond sets and collabs. From functional streetwear to elevated basics, these items are built for the everyday man who wants more out of his wardrobe.
Editor’s Picks:
- FUTURE Tapered Cargo Trousers – £39.00 (was £65.00)
A summer staple, with utilitarian pockets and a modern cut. Perfect for festivals or weekend city adventures. - CLUB FUTURE Cargo Shorts – £39.00 (was £70.00)
Sharp enough for rooftop drinks, practical enough for day trips. What more do you want from shorts? - DRAGGER Heavyweight Relaxed T-Shirt – £29.00 (was £40.00)
The kind of T-shirt that makes others feel underdressed. Thick, soft, and cut just right. - DECK Knitted Polo – £39.00 (was £60.00)
A smarter option that still brings the cool. Ideal for beer gardens or semi-smart BBQs.
Every piece is grounded in the LUKE 1977 philosophy—no compromise on quality, no shortcuts on style.
A Legacy That Grows With Every Drop
What sets LUKE 1977 apart isn’t just the clothing. It’s the community. It’s the heritage. And it’s the way the brand continues to push forward while honouring where it came from.
From working-class Birmingham roots to collabs with gaming giants, LUKE 1977 has grown with its fans, without losing its edge. The Summer 2025 collection doesn’t just reflect where the brand is today—it’s a marker of where it’s headed.
