In an era where shopping malls are evolving or fading into the past, American Dream in East Rutherford, New Jersey, has boldly stepped into the future—reinventing the concept of what a mall can be. More than just a shopping center, American Dream is a full-blown entertainment and lifestyle destination where thrill-seekers, fashion lovers, foodies, and families come together under one roof for unforgettable experiences.
A World-Class Entertainment Powerhouse
At American Dream, entertainment isn’t just a bonus—it’s the main attraction. Boasting Nickelodeon Universe, the largest indoor theme park in the Western Hemisphere, American Dream offers rides that push the limits of adrenaline. From gravity-defying roller coasters to character meet-and-greets with beloved Nickelodeon stars, there’s excitement for every age.
Right next door, guests can splash into DreamWorks Water Park, North America’s largest indoor water park, featuring record-breaking slides, a wave pool, and even luxury skybox suites. Prefer snow over splash? Big SNOW, the continent’s only indoor real-snow ski and snowboard resort, offers year-round powder perfect for pros and beginners alike.
Retail Reimagined
Of course, no mall is complete without shopping—but American Dream takes retail therapy to a whole new level. Whether you’re on the hunt for high fashion or everyday essentials, the center’s curated mix of over 450 stores caters to every style and budget.
Explore global fashion icons like Zara, H&M, Lululemon, and Uniqlo, or head to The Avenue, American Dream’s luxury wing. Here, you’ll find elite labels including Gucci, Hermès, Balenciaga, Tiffany & Co., and Saks Fifth Avenue—making it a true haven for luxury lovers.
Family-Friendly Fun That Goes Beyond Expectations
American Dream isn’t just about shopping and thrill rides—it’s about making memories. With immersive attractions like the LEGOLAND Discovery Center, SEA LIFE Aquarium, The Rink, and the interactive Gameroom, families can easily spend an entire weekend discovering new adventures together.
Looking for educational fun? Check out Sesame Street Learn & Play, where little ones engage in hands-on activities with their favorite characters. Or challenge your crew at The Great Big Game Show, a live, audience-participation game show experience that’s just as entertaining as it sounds.
Culinary Delights Around Every Corner
No adventure is complete without great food, and American Dream delivers with an eclectic culinary lineup. From quick bites at MrBeast Burger to refined dining at Carpaccio or Marcus Live!, the options are as diverse as the visitors themselves. Whether you’re craving sushi, burgers, hot pot, or vegan eats, you’ll find something to satisfy every palate.
A Hub for Events, Culture, and Community
American Dream doesn’t stop at retail and rides. It’s also a hub for seasonal events, live performances, and community celebrations. From epic holiday displays to birthday parties and corporate events, the venue transforms year-round to keep the magic alive.
Guests can even shop exclusive American Dream merchandise, stay connected through the center’s social channels, and plan entire getaways with on-site hotel booking, easy parking, and transportation services.
The Dream Lives On
With over 3 million square feet of excitement, American Dream isn’t just a destination—it’s an experience that keeps evolving. Whether you’re coming for the shopping, the skiing, the splash zones, or the smiles, one thing is clear: this is not your average mall.
So, the next time you’re looking for a one-stop spot for retail therapy, world-class attractions, family bonding, and gourmet dining, set your sights on the American Dream—where fun, fashion, and fantasy collide under one extraordinary roof.
