In a world where luxury often comes with a hefty price tag, Smel. is flipping the script on the fragrance industry. What began in 2017 as a bold experiment by founder Josh White has blossomed into a fragrance revolution, offering high-quality, designer-inspired scents without the designer price.
The Smel. Story: From Copycat to Cult Favorite
Formerly known as Copycat Fragrances, Smel. embarked on a mission to democratize luxury fragrances. The brand’s ethos is simple: why pay more for a scent when you can get the same quality for less? By meticulously analyzing popular designer fragrances, Smel. developed nearly identical alternatives that capture the essence of luxury without the inflated cost.
The rebrand to Smel. marked a new chapter, embracing a cheeky, fun, and straight-talking identity that resonates with a diverse audience. With a growing collection of nearly 50 unique fragrances, Smel. has become a go-to for fragrance enthusiasts seeking quality and affordability.
Quality Without Compromise
Smel.’s commitment to quality is evident in every bottle. The brand’s fragrances are crafted using high-quality ingredients to deliver long-lasting, luxurious scents. Whether it’s the smoky allure of “Inspired by Spicebomb” or the fresh zest of “Inspired by Neroli Portofino,” each scent is designed to evoke memories and emotions, making every spray a personal experience.
Customer reviews echo this sentiment, with many praising the fragrances for their authenticity and longevity. One satisfied customer remarked, “Exactly the same as the originals and at a fraction of the price, you can’t go wrong” .
Ethical and Sustainable Practices
Beyond affordability and quality, Smel. is committed to ethical and sustainable practices. All products are vegan-friendly and cruelty-free, ensuring that no animals are harmed in the creation of their fragrances. The brand also prioritizes environmental responsibility, using recyclable packaging and minimizing waste in their production processes.
A Brand That Speaks to the Modern Consumer
Smel.’s direct and unapologetic tone breaks through the clutter of an often overly elaborate and pretentious fragrance industry. The brand’s visual identity, developed in collaboration with Love & Logic, is daring and energetic, reflecting its bold personality. This approach has helped Smel. stand out on platforms like Instagram and TikTok, where authenticity and humor are key .
The Smel. Experience: Accessible Luxury
Smel. offers a seamless shopping experience, with free standard 48-hour delivery on orders over £25 and a hassle-free 30-day return policy. The brand’s website, yousmel.com, is user-friendly, making it easy for customers to browse and purchase their favorite scents.
For those looking to explore the world of Smel., the “Inspired by” collection provides an affordable entry point into luxury fragrances. With options starting as low as £2.95, it’s never been easier to indulge in high-quality scents without breaking the bank.
Smel. is more than just a fragrance brand; it’s a movement challenging the norms of the fragrance industry. By offering designer-inspired scents at accessible prices, Smel. is making luxury fragrances attainable for everyone. Whether you’re a fragrance connoisseur or a casual enthusiast, Smel. invites you to experience the art of scent without compromise.
